The Half Hitch is a simple knot. On its own, it's not that strong. But stack a few together, and it holds fast. That’s what we believe in. Strong foundations form when small wins are tied together. Our pretzels are a nod to that.
WHERE IT STARTED
It started during Project 25, my goal to run 25 marathons in 2024.
After marathon #10, someone handed me a bag of pretzels.
Corn syrup? Why would that be the first thing I put in my body?
I was already in the habit of checking labels…
But that was the moment I started questioning everything.
Even the snacks I thought were “clean.”
I couldn’t find anything real.
So I made it.